This WhatsApp Opt-In Policy (“Policy”) explains how businesses using Pintachat (“Client”) must collect, store, and manage user consent (“Opt-In”) before sending messages via the WhatsApp Business API.

This Policy follows the official requirements of Meta / WhatsApp Business Messaging Policy.

1. What is WhatsApp Opt-In?

“Opt-In” means a user has given clear, voluntary consent to receive messages from your business on WhatsApp.

This consent must be:

1. Proactive (the user chooses to opt-in)
2. 
   
3. Clear and unambiguous
4. 
   
5. Tied to the business & phone number
6. 
   
7. Collected through an approved channel
8. 
   

Without valid opt-in, your business cannot send outbound messages or marketing notifications through the WhatsApp API.

2. Approved Channels for Collecting Opt-In

You may collect opt-in through the following methods:

✔ Website Forms / Landing Pages

Example:

A checkout page, newsletter signup form, lead form, etc.

✔ Mobile App

Opt-in checkbox or consent prompt inside an app.

✔ WhatsApp Thread

A user messaging you first organically counts as opt-in.

✔ SMS, Email, or Third-Party Channels

Only if the user explicitly confirms they want WhatsApp messages.

✔ Point-of-Sale (POS) / In-Store Forms

✔ Call Center or IVR Systems

The user must verbally confirm consent.

3. Opt-In Must Be Clear & Visible

Your opt-in request must:

1. Clearly state the business name
2. 
   
3. Clearly state that the user agrees to receive WhatsApp messages
4. 
   
5. Clearly state the type of messages that will be sent (e.g., updates, offers, support)
6. 
   

Example:

“I agree to receive WhatsApp messages from [Your Business Name], including updates, support notifications, and promotional offers.”

Users must take conscious action, such as:

1. Clicking a checkbox
2. 
   
3. Clicking a button
4. 
   
5. Sending a keyword (“START”)
6. 
   
7. Messaging the business first
8. 
   

Pre-checked boxes are not allowed.

4. Example of Compliant Opt-In Messages

✔ Website Checkbox (Recommended)

“I agree to receive messages on WhatsApp from [Business Name] about orders, updates, and promotions.”

✔ WhatsApp Keyword (Organic Opt-In)

User sends:

“Hi, I want to receive updates.”

✔ SMS Email Opt-In

“Reply YES to receive WhatsApp updates from [Business Name].”

✔ POS Opt-In

Physical or digital form with signature or checkbox.

5. What You Can Send After Opt-In

Once valid opt-in is collected, you may send:

1. Service notifications
2. 
   
3. Order updates
4. 
   
5. Appointment reminders
6. 
   
7. Customer support messages
8. 
   
9. Marketing promotions (within policy)
10. 
    
11. Product announcements
12. 
    
13. WhatsApp template messages
14. 
    

All outbound messaging must follow WhatsApp’s Template & Quality Rules.

6. Maintaining Opt-In Records

Pintachat recommends that Clients store the following information for compliance purposes:

1. User’s phone number
2. 
   
3. Date & time of opt-in
4. 
   
5. Channel used
6. 
   
7. Opt-in text used
8. 
   
9. Screenshot or form log (if available)
10. 
    

Pintachat provides tools to store contact attributes, but the Client remains the data controller responsible for proof of consent.

7. Opt-Out Requirements

Users must always have the ability to stop receiving messages.

You must honor opt-out requests immediately, such as:

1. “STOP”
2. 
   
3. “UNSUBSCRIBE”
4. 
   
5. “No more messages please”
6. 
   
7. Any clear indication the user wants to stop
8. 
   

Your outbound messages should occasionally include opt-out instructions.

Example:

“Reply STOP to unsubscribe.”

After opt-out, you may only message the user again if they re-opt-in.

8. Violations of Opt-In Rules

Sending messages without valid opt-in may result in:

1. WhatsApp template rejections
2. 
   
3. Quality rating drops
4. 
   
5. Message limits imposed
6. 
   
7. Phone number downgrade to “Flagged”
8. 
   
9. Temporary or permanent number bans
10. 
    
11. Account suspension through your BSP
12. 
    

Meta enforces these rules strictly.

Pintachat is not responsible for WhatsApp penalties caused by invalid or missing opt-in.

9. Responsibilities

Client Responsibilities

1. Collect valid opt-in before sending outbound messages
2. 
   
3. Maintain records of user consent
4. 
   
5. Add opt-out instructions where applicable
6. 
   
7. Ensure templates comply with WhatsApp policies
8. 
   

Pintachat Responsibilities

1. Provide tools & integrations to send WhatsApp messages
2. 
   
3. Support businesses with best practices
4. 
   
5. Ensure compliance with WhatsApp API infrastructure standards
6. 
   

Pintachat does not collect opt-in on behalf of the Client unless explicitly configured.

10. Examples of Non-Compliant Opt-In

❌ Automatically adding users without consent

❌ Using pre-checked boxes

❌ Buying contact lists

❌ Messaging customers because they contacted you on a different platform

❌ Importing phone numbers into CRM without opt-in

❌ Sending promotional messages before opt-in

11. Contact Us

For questions regarding this Opt-In Policy:

Pintachat — Compliance Team

Email: support@pintachat.com

Address: Greenlake City Rukan Sentra Niaga Blok i no.7, Duri Kosambi, Cengkareng, Jakarta Barat, Indonesia, 11750